First Tram Media is a socio-cultural project organised by VEB.RF in the city. Tram Depot No. 1 hosted a presentation on the debut issue of Route 5 under the project. Initiated and supported by VEB.RF, the Nizhny Novgorod Region Government, and Centre 800, the First Tram Media project is carried out by Tikhaya Studio in collaboration with Ecological Projects. To sel ect the project’s locations, the media team studied the tramlines provided with new trams.
The first issue of the newspaper is based on stories and memories of city dwellers about the No. 5 tram route. The series of three publications is about the kea aspects of the local tram service. The front page of each issue will be designed by one of Nizhny Novgorod’s artists living next to the tramlines. The number of copies of the first issue is 5,000.
“We believe that carrying out city infrastructure projects is inextricably linked with their cultural and social content. The First Tram Media project, bringing together creative industries and local residents of Nizhny Novgorod, is an excellent example of such synergy. This approach adds a cultural dimension to the modernisation of public transport in Nizhny Novgorod: the tram becomes not only a means of transport, but also media uniting city dwellers through their personal stories,” emphasised Oleg Rakitov, Director and Head of Socio-cultural Programmes, VEB.RF.
The First Tram Media project is to continue until December 2025. Designed in the style of a newspaper, the publications are available in hard copy and electronic form and distributed at district cultural centres, on trams, and online.
Under the large-scale government programme to modernise electric public transport and with support from VEB.RF, work is under way on upgrading the Nizhny Novgorod tram network, including renewing its infrastructure and rolling stock. In total, the project involves supplying 170 new trams, replacing 149.3 kilometres of tramway tracks, and repairing 15 traction substations and three tram depots by the end of 2026. To date, Nizhny Novgorod has received 110 MiNiN trams with financial support fr om VEB.RF. Ninety-two of them are already in operation.
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